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OTTAWA AND NEW YORK - December 10, 2003 - CBC/Radio-Canada, Canadas
national public broadcaster, and SIRIUS (NASDAQ: SIRI), known for delivering
the very best in commercial-free music and premium broadcast entertainment to
cars and homes throughout the continental United States, today announced that
they will form a joint venture to bring satellite radio to Canada. CBC/Radio-Canada
and SIRIUS also announced today that the venture will soon file an application
with the Canadian Radio-television and Telecommunications Commission (CRTC)
for a license to provide satellite radio in Canada.
"CBC/Radio-Canada is excited about the opportunity to partner with SIRIUS
to bring satellite radio to Canada," said Robert Rabinovitch, CBC/Radio-Canadas
President and CEO. By expanding the choices available to Canadians, this
new service will enable the national public broadcaster to better fulfill its
mandate by extending its reach and enhancing its services to Canadians.
This new, subscription-based, national service will give Canadians access to
a wide range of programming and Canadian content. CBC/Radio-Canada was able
to secure the distribution of two of its main channels, namely Radio One and
La Première Chaîne. As a result of CBC/Radio-Canadas involvement,
the new venture will also provide significant opportunities for existing and
emerging Canadian artists to showcase their talent and be heard not only across
Canada, but throughout North America as well.
"Our agreement with CBC/Radio-Canada is an exceptional example of a time-honored
brand joining with SIRIUS to bring an innovative national service to Canadians."
said Joseph P. Clayton, President and CEO of SIRIUS. "60 of our 100 premier
channels are commercial-free, and this makes SIRIUS an ideal match for Canada's
public broadcaster and its unparalleled Canadian programming content. Also,
we have exclusive agreements with DaimlerChrysler, Ford and BMW car manufacturers,
who sell nearly 40% of all vehicles sold in Canada, which adds to our reach
as well."
The CBC/Radio-Canada and SIRIUS venture will ensure that Canadians have the
greatest possible access to a wide array of commercial-free music, information
and entertainment services, as well as their national public broadcaster. When
licensed by the CRTC, this new subscription-based service will be available
to Canadians across the entire country, from urban centers to even the most
remote regions.
"Fueled by the digital revolution, radio services are changing dramatically,"
added Mr. Rabinovitch. "We are forging ahead to ensure that CBC/Radio-Canada
has an expanded reach and presence for the benefit of Canadians. We are also
encouraged to know that the CRTC wants to deal with the matter of satellite
radio expeditiously."
SIRIUS and CBC/Radio-Canada are holding talks with, and may add, other Canadian
financial or broadcasting investors to the venture.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest
cultural institutions. CBC/Radio-Canada reaches Canadians through eight national
radio and television networks, its full-service Web sites, local/regional stations
and affiliates, the digital television channel Country Canada, and the continuous
music network Galaxie. In addition, CBC/Radio-Canada has forged partnerships
with other broadcasters and is a partner in the specialty television services
ARTV and The Documentary Channel. Through this array of activities, CBC/Radio-Canada
brings diverse regional and cultural perspectives into the daily lives of Canadians
in English, French and eight aboriginal languages. CBC/Radio-Canada was included
this year in Canada's Top 100 Employers.
About SIRIUS
SIRIUS is the only satellite radio service bringing listeners more than 100
streams of the best music and entertainment coast-to-coast in the United States.
SIRIUS offers 60 music streams with no commercials, along with over 40 world-class
sports, news and entertainment streams for a monthly subscription fee of only
$12.95, with greater savings for upfront payments of multiple months or a year
or more. Stream Jockeys create and deliver uncompromised music in virtually
every genre to our listeners 24 hours a day. Satellite radio products bringing
SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by
Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers
in the United States including Circuit City, Best Buy, Car Toys, Good Guys,
Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading
United States OEM satellite radio provider, with exclusive partnerships with
DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios
in select new car models in the United States include BMW, MINI, Chrysler, Dodge,
Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive
brands that have announced plans to offer SIRIUS in select models in the United
Sates include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston
Martin. Genmar Holdings, the world's largest manufacturer of recreational boats,
Formula Boats and Winnebago, the leading supplier of recreational vehicles and
motor homes, also offer SIRIUS. Click on www.SIRIUS.com to listen
to SIRIUS live.
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