Per Gessle
Per Håkan Gessle was born in Halmstad, Sweden, January 12 1959. Thanks to big brother Bengt’s record collection, he quickly became a devoted music fan who dreamed about fronting a pop group. A lot of young schoolboys had the same dream in the 60’s - but for Per Gessle, reality would exceed his wildest dreams. read more

Howlin' Pelle Almqvist
"One of the most electrifying front men in rock," Swedish born Howlin' Pelle Almqvist leads rock 'n' roll stalwarts The Hives with the resolute prowess that earns them the distinction of being lauded as "the best live band on the planet" by Spin Magazine.
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Sven Lindström
Sven Lindström has been working as a music journalist and columnist since the early 80’s. He has contributed to the Swedish National Encyclopedia, and in 2007 published his first book, an acclaimed authorised biography on Per Gessle of Roxette. He is an amateur three chord guitarist who runs his own communication company Telegraf and is based in Malmö, Sweden.